Author’s project — from idea to visual embodiment
Landing page for candle brand
Created by Ksenia Unguryan, personal project
September-October 2024
I created this project myself — to show how visuals can not only "design", but also convey the character and atmosphere of a product.
I wanted the page to feel like a warm showcase, without overload, with attention to detail and mood. One where the buyer understands — this is about him
I wanted the page to feel like a warm showcase, without overload, with attention to detail and mood. One where the buyer understands — this is about him
What I wanted to implement:
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✤ One page website with a clean structure - ✤ An atmosphere of coziness and handcrafted work
- ✤ Soft visual rhythm
- ✤ Modern, unconventional design
- ✤ Ease of perception on any device
How I did it:
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I chose a color palette based on natural and muted tones - Used expressive but calm fonts
- Built the structure on breathing and compositional balance
- Emphasized visually important elements without overloading the screen
- Set up adaptation for mobile devices
- Made clear, transparent navigation
What it looks like:
What happened in the end:
- A landing page that evokes a feeling of silence and warmth
- Brand image that can be read from the first seconds
- Clean visual system, no frills
- A page that is pleasant to scroll through
This case is an example of how even a minimalist approach can be expressive.
It is important for me that the visual not only "looks", but speaks — about the brand, about the person, about the essence.
It is important for me that the visual not only "looks", but speaks — about the brand, about the person, about the essence.